4E20 and a place near the sea, a place where you can drink good beer and listen to live music. The concept that you want to convey is to present the customer with a quality of food drinks and music of high quality, this one with a traditional style that expresses reliability and safety of products. Tthe customer buff from Tattoo asked to insert some flash in the communication focused on traditional life spent at sea. I chose Sailor Jerry as inspiration and then draw a hand giving a restyling in all designs. Fun and traditions are mixed to give a fresh and fun communication